AVOID HUMANS
For SXSW we built the anti-Foursquare using the Foursquare API. Our web app reversed check-in data and showed people the nearest places with the least amount of humans.
Accolades:
Shortlisted in four mobile categories at the Cannes Lions
One Show Merit in two mobile categories
FWA - Mobile Of The Day
For me, the biggest highlight of this campaign was getting published in the first advertising book I ever read.
